Chico, Oroville and Pardise To Join Statewide MLS
INDUSTRY NEWS, REAL ESTATE PRACTICE
January 12th, 2010
Cal REDD, the new statewide Multiple Listing Service (MLS), will begin the task of transitioning these areas away from their current MLS software provider to the new statewide MLS system. The acronym stands for California Real Estate Dynamic Data. This software was developed by a private firm at the direction of the California Association of Realtors (CAR). CalREDD is owned and operated by Realtors as a non-profit mutual benefit corporation and subsidiary of CAR.
CAR hopes more of the 60+ associations across the state will follow suit and convert in the near future to CalREDD. Thus far, Merced and Madera have switched to CalREDD with Lake County adopting the system recently. MLS’s can dump their current software vendor entirely or run both systems parallel until association leadership decide to a permanent switch.
One benefit of the new system, assuming the majority of real estate practitioners across the state get on board, is agents will be able to access listing data from most parts of the state, not just their local market area. This could be helpful in assisting Realtors’ clients contemplating a move to another area of the state. Agents will be able to provide detailed information about property for sale in the area under consideration. Assuming the agent does not want to represent the prospect in that area, referral to another Realtor is likely to follow.
The development and launch of this new software has not been without controversy. Considerable angst existed during the development phase as agents and brokers pondered how sharing their local market data with agents outside their market area would impact their business. Heretofore agents have been very protective of their local MLS- afraid agents unfamiliar with their area will attempt to represent buyers from afar. In reality, this practice is discouraged by most brokers since agents selling property in unfamiliar areas increases chances of costly litigation.
Personally, I see increased market exposure for property sellers since their listing can be accessed by more than 170,000 agents across the state, assuming the system is embraced by the vast majority of real estate practitioners. Who cares where the buyer comes from or who represents the buyer if they want to buy a property listed for sale?
In the past I have tried to list or sell properties outside my local market area but ran into resistance from agents in those areas. They basically have drawn a line in the sand saying ”you stay over there and I’ll stay over here!” - don’t step on my toes. What they fail to understand is a California real estate license entitles the bearer to sell anywhere in the state, not just one locale.
A statewide MLS has been in the works for nearly a decade primarily to address issues agents in metro areas faced trying to access all the MLS services that served their geographic market area. Understandably, some regions felt CAR was moving too slowly developing a statewide MLS while others thought things were progressing too quickly. Some of these areas spent considerable sums developing software to allow data sharing within their regions and now are reluctant to mothball their systems to join CalREDD. Existing software vendors also stand to lose millions in revenues and have voiced concerns regarding CAR’s efforts to develop a statewide MLS.
The Shasta Association of Realtors has not decided whether or not to stay with its current software vendor (FLEX) or adopt the statewide MLS, or run both systems parallel in what is known as a hybrid system. Now that our neighbors to the south have made a leap of faith, we will monitor their experience and contemplate a change at some future date- if it is in the best interest of Redding area Realtors.
530-224-6767 or 530-941-7492
BRAD GARBUTT
REALTOR/BROKER ASSOCIATE
REAL ESTATE PROFESSIONALS REAL LIVING
CORNER OF COURT AND PLACER IN REDDING
MORE THAN A QUARTER CENTURY LOCAL REAL ESTATE SALES EXPERIENCE
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