GMAC No More-Rebranded ‘Real Living’
INDUSTRY NEWS
November 11th, 2009
The GMAC brand is no more as Brookfield, the parent company of GMAC Real Estate, re-branded the entire franchise to Real Living. Real Living, according to a corporate profile summary, “emerged in 2002 as the largest, independently- owned company in the Midwest and the seventh largest real estate brokerage”. The Ohio-based brokerage established themselves as a “lively consumer-focused brand” utilizing Internet technologies to assist consumers in the decision-making process.
Here are accolades from industry watchers:
- Inman News-2005 most innovative Franchise Broker of the Year
- REALTOR Magazine-2006 Most Productive Agents in the Nation
- Entrepreneur Magazine-2006 Top New Franchises
- Web Marketing Association-2007 Standard of Excellence Award
- Swanepoel Trends Report-2008 Most Promising New National Brand
Real Living is built on family, innovation and results according to the news release. Prior to being acquired by Brookfield, a Canadian firm, Real Living had 2,500 agents operating from 120 offices in 20 states. Real Living also offers:
- home financing
- title services
- relocation services
- auctions
- home warranties
Real Living was one of the first companies to invest heavily in the Internet to “provide more functionality and features for home buyers and sellers, and more streamlined marketing and online tools for agents and brokers”.
I am excited about the opportunity to join an innovative company among the most productive in the business. Look for our new real estate signs around Redding/Shasta County in the weeks and months ahead!
530-224-6767 or 530-941-7492
BRAD GARBUTT
REALTOR/BROKER ASSOCIATE
REAL ESTATE PROFESSIONALS REAL LIVING
CORNER OF COURT AND PLACER IN REDDING
QUARTER CENTURY OF LOCAL REAL ESTATE EXPERIENCE
